Colin Byrne, founder and creative director at TOTEM, is a branding expert who knows the power of a strong, meaningful brand. With over 30 years of experience, Colin specialises in helping businesses create compelling strategies that connect with their audience. When it comes to employee branding, he focuses on understanding what employees value most in a workplace and crafting a brand story that inspires engagement and loyalty. Under Colin’s leadership, TOTEM has earned recognition, most recently at the 2024 European Transform Awards, winning Best Naming Strategy and Best Brand Development Project for their work with French life sciences company Aton. Colin has worked with clients across the business spectrum from life sciences, tech and NGO's, making him a trusted partner for ambitious businesses looking to scale.